100 Headlines That Changed The World (Mammoth Books)

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But whereas grasses are tough to digest and relatively low in nutrients, forbs are high in protein.

5 Ways to Write a Damn Good Sentence

By painstakingly looking at the plant DNA found in permafrost samples dug out of locations across the Arctic, Eske Willerslev at the University of Copenhagen in Denmark and his colleagues were able to paint a picture of the landscape between 50, years ago and today.

They found that at first, the far north was covered in a rich diversity of forbs. The real killer came at the end of the ice age 12, years ago. Grasses and shrubs began to take the place of the forbs — a change in the landscape that coincided with the decline of the iconic ice-age megafauna. As forbs are stimulated by being trampled underfoot, the decline in forbs from 20, years ago probably brought about a feedback cycle in which having fewer animals caused plant diversity to fall, further reducing food supplies and animal populations.

I see a great and active part of example inside this post itself. The point number 3 i. Thanks Muzammil, that was a kind thing to say … but it finally took this long to get your hat off? This is some great sauce. Great copywriting takes a lot of practice but pays off in the long run. I try to keep an archive of some of the best marketers, copywriters, and authors to refer to when I am trying to construct a compelling sentence. Poetry and quotes by famous people are always go-to resources for me when I need inspiration for interesting word combinations.

A good exercise in loosening up. The articles struck my emotional cords perfectly, and gave me a great thought on the focus of my sentences as well as the personal bearing it has on the reader. Reading the article out loud helped me to fully understand the concept. Thanks so much. My lunch went cold while I read your article. My lunch never goes cold! Next time I will have a salad. For me, not so for you. And thanks for taking the time to tell me. That means a lot. This is an amazing article! I keep coming back to it, hoping that each reading will imprint a little more of its content into my brain.

It is a fantastic challenge to train yourself into writing sentences that rock. Great stuff, as usual. I think even the most seasoned writers can learn a thing or two from this piece. Thanks, Demian! Thank you so much! The sun is setting and the weather is ominous — your mind chatter is silenced by the screaming wind, your toes and fingers are like popsicles right out of the freezer on a summer day. You look up, cock your head as far back as it will go and what you see is a dimly lit towering wall of ice, snow, rock, and fast moving clouds.


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Which of your two colleagues is here? Which of the two colleagues is here? Either one could be right depending on the context, but 1 is going to be the more appropriate syntax most of the time. If you are talking to someone, and referencing people they work with, then 1 would be appropriate. I know to keep it short. The other copy is more like an elevator pitch to a potential investor where I tell him the formula of the site that makes it a win-win for the user, the site, the items being sold on the site, etc.. Skip to primary navigation Skip to content Skip to primary sidebar.

You want to be great. You believe you can be remarkable. Want to learn how? Eugene Schwartz has the answer: No sentence can be effective if it contains facts alone.

The Great Molasses Flood of 1919 was Boston’s strangest disaster

In a post introducing the benefits of our Authority membership site , I wrote: How often are these little tragedies repeated in your life? You write something clever, but everyone ignores it. You get overlooked by everybody — including your boss — because the guy in the next cubicle seems to know everything about SEO, email marketing, or copywriting. You hear about all the new clients your peers are picking up … but none are showing up at your door. Getting action is. So, you need people to see hope in your sentences: What promises are you making to the reader in this sentence?

What advantages will the reader gain? What pain will they avoid if they obey you? Practice, practice, practice Writing great sentences takes work. Here are some exercises to help you improve your sentence writing: Copy great sentences: Hand-write great first sentences.


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  • Memorize portions of great sales letters. Dissect killer lines. However, you can pour energy into every sentence inside the opening and closing paragraphs. Subject lines: Unlike headlines you can use your subject line in an unconventional way. Write complete, robust sentences. Measure responses, adjust, and test more ideas. Tweets: Twitter is the perfect mechanism for perfecting your sentences. You are forced to say a lot in characters.

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    And you get feedback. Check for retweets, favorites, and replies. Your turn … Each sentence in a word landing page may not be great, but the more you pay attention to the fundamentals above and practice the techniques, the closer you are going to get with each draft. Keep plugging away. Join our Copywriting Interest List. Get updates on new copywriting resources, and be the first to know when our Persuasive Copywriting class opens again.

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    Newspaper Headlines 28 April

    Great idea! Hi Demian, You are correct — no one wants to be average. Writing is such an essential skill for anybody looking to make waves online.. Stories sell! Love that story, too. Eight words just changed my day. You just captured the whole post with that story and it will stick with me! Thank you. That, sir, was an excellent post. But, then again, what else is knew?

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    Am I right? You are right. What a smashing article! Thanks for writing it and for sharing it with us. Yep, copywriters can learn a lot from literature. This blog post was so good it hurts. Keeping it bookmarked. Made so much of sense, I could not put it down. Regards Ivan Bayross. Your English, sir, is impressive for a non native speaker. Great tips overall.. I just love your work and all the writers here!

    Demian, Thank you for this article! At this rate, it is projected that lions would be extinct within the next 20 years. The threats are many. For one, their habitat is shrinking—the savannah grass-lands have shrunk by 75 per cent since s due to massive human encroachment, estimates NWEF. At the same time, human population too has grown exponentially—three times in the past three decades. This has triggered humanlion conflicts.

    In , six lions, including two adult lionesses, two young adults and two cubs, were killed by a mob after they invaded a settlement in Kitengela on the outskirts of the Nairobi National Park. The park is only partially fenced. In fact, fencing has increased the conflicts. On July 26, , lions killed 20 cattle grazing outside the protected area.

    Pastoralists are now increasingly seeking revenge when lions kill their cattle, as this affects their livelihood. Lions live in groups and in a marked territory. Whenever there is encroachment, there is a tussle. Turf war In the late s, the Kenyan government changed the land tenure system and, in the process, they displaced the nomadic pastoralist tribes who were engaged in livestock rearing. This decision divided vast open communal lands on which communities used to graze their cattle.

    So the vast savannah grasslands turned into small fenced pockets. Pasture lands got converted into agricultural fields, settlements and roads. This created new problems for nomads to graze their cattle.