The Politics of Internet Communication

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As the Internet plays a larger role in governance, campaigns and activism, the debate continues about how social and digital media are changing politics.

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Ongoing research is addressing topics such as whether or not the Internet is leading to increased political polarization — the tendency of like-minded individuals to cluster even closer together in their habits and viewpoints. Although there is increasing skepticism about the real meaning of large-scale social media behavior in terms of its tangible impact for campaigns, some critics point out that journalists are not sufficiently keeping up with new, effective campaign tactics. Of course, the Obama-Romney race offers the latest case study in how politicians are deploying digital strategy and the consequences.


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Despite media narratives suggesting digital strategy in the reelection campaign of Pres. Obama proved decisive, some political scientists are already revising and challenging this interpretation. Below are studies that bring a scholarly, data-driven perspective to questions within this area of inquiry. It is possible that more of the 0.

How the Internet is Being Used by Political Organisations: Promises, Problems and Pointers

This trend can be spotted in the rise of large-scale, rapidly forming political participation aimed at a variety of targets, ranging from parties and candidates, to corporations, brands, and transnational organizations. Nearly four in ten users discovered through postings by friends that their political beliefs were different than they thought. A small percentage of users blocked, unfriended or [hid] someone on the site because their postings were too frequent or they disagreed with them. Three-quarters of social networking site users say their friends post at least some content related to politics on the sites from time to time.

Center for the Digital Future study finds increasing importance of Internet’s role in politics

We find individual differences: Some people are diversity-seeking while others are challenge-averse. For challenge-averse readers, highlighting appears to make satisfaction with sets of mostly agreeable items more extreme, but does not increase satisfaction overall, and sorting agreeable content first appears to decrease satisfaction rather than increasing it. Using a combination of network clustering algorithms and manually annotated data we demonstrate that the network of political retweets exhibits a highly segregated partisan structure, with extremely limited connectivity between left- and right-leaning users.

Surprisingly, this is not the case for the user-to-user mention network, which is dominated by a single politically heterogeneous cluster of users in which ideologically opposed individuals interact at a much higher rate compared to the network of retweets.

Political communication - Wikipedia

We find evidence of greater partisan filtering for the latter three Web sources, and relatively greater reliance on traditional newsworthiness criteria for the news wires. We find that ideological segregation of online news consumption is low in absolute terms, higher than the segregation of most offline news consumption and significantly lower than the segregation of face-to-face interactions with neighbors, co-workers or family members. Skip to Main Content.

How internet communication works: Network Coding

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