Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser

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When they need legal representation, they see it the same way. While minor legal work is sometimes of minimal importance, most people are in real peril when they interact with the judicial system. Whatever the case may be, there is a lot at stake for the client. It could be money, property, business success, or even freedom. As a rule, the average citizen knows very little ab out the law.

Law Firm Marketing Tips, Ideas, & Strategies

Generally, the most legal education that people normally have is whatever they retain from their various interactions with the law, be that a speeding ticket, a real estate purchase, or service as the executor of an estate. Consequently, clien ts are at the mercy of people who know more about the law than they do, and they are aware of that. They are counting on an attorney to look out for their needs and make sure they are treated fairly. As a result, they want representation with a strong repu tation for ethical, quality work. Other cases materialize unexpectedly. We have a car accident and need immediate help in recovering financial losse s, or someone has diverted rainwater runoff onto our property and caused erosion.

Dealing with an attorney is a high-stress, high-stakes situation. The only way we can navigate through these trying times is to have legal representation from someone we already knew to be an effective, reputable attorney.

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This site uses Akismet to reduce spam. Learn how your comment data is processed. After so many years of college and hard work, a personal injury attorney is reduced to the punch line in a joke about chasing ambulances. They rely on smart advertising and their reputations for providing help to those in need. Imagine a person is drunk driving and side-swipes an wheeler, killing the driver and injuring many others.

Personal Injury Law Advertising | McCarthy Tétrault

Accidents involving tractor-trailers tend to be very serious and costly, so a lawyer is sought after by the victims who can't afford their medical bills. Ask them how this can be perceived as bad, when these people so desperately needed--and received--service. If someone begins telling lawyer jokes or being inappropriate, you have two choices.

You can politely listen to the joke. Or, you can kindly explain that those types of jokes hurt and promote stereotypes. In her spare time she loves to try new dishes in the kitchen and maintain a healthy lifestyle. Amanda- Great post. When I hear or see lawyers "joking" about these topics and actually telling stories to help promote these myths, it makes me sad.

Rule 7.3 Solicitation of Clients

We work hard to help people and to fight corporate greed and companies that put profits over people. One way lawyers can now share their true story on social is to be themselves. Talk about their family, passions and weekend soccer games. Discuss concerns about a particular law or case and why this harms the consumer. Use easy to understand words and metaphors to make your point.

Be real and be honest. Build trust and rapport with your clients and friends. Tell a client what you're going to do and then do MORE. Doing all of this will help displace these myths. I'm off my soapbox. Thanks Add this blog to your feeds or subscribe by email More Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development Published By Larry Bodine Marketing Helping law firms get new clients and earn more revenue About Contact Services Archives.