Coca Cola - The Evolution of Supply Chain Management

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Coca-Cola ensures operational excellence by investing in a diverse, modern supply chain that can handle any challenge. By Eric Slack.

Coca-Cola European Partners - Case Study

There are not many brands that can match the universal recognition and market presence of Coca-Cola. With roots stretching back to , the Atlanta-headquartered multinational beverage company operates in every country worldwide with the exception of two: North Korea and Cuba. With such an expansive footprint, it should come as little surprise that supply chain excellence is a major priority for the company.

Diverse Beliefs As an organization, Coca-Cola is committed to continuous adjustments to meet consumer expectations. One key area of focus for the company is talent. Coca-Cola believes that capable people can build a good supply chain, but a great supply chain is built by diverse, innovative thinking combined with exceptionally capable people. These programs offered Davis the opportunity to interface with great leaders within Coca-Cola who provided mentorship in an extremely positive, non-gender-specific environment.

These opportunities included the ability to live and work overseas, which helped accelerate her learning. This experience has provided Davis with a great deal of insight into how to foster diversity and the role that diversity can play in building stronger organizations. For example, while supply chain remains a male-dominated area within all industries, the mentors like the ones Davis encountered are critical for diversification.

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Coca Cola - The Evolution of Supply Chain Management by James Tallant | Waterstones

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Save Job 17d 17 days ago. But companies often have diverging incentives and interests from their supply chain partners, so when they independently strive to optimize their individual objectives, the expected result can be compromised. Rethink the Basics?


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It sounded like a good idea then. Who could argue with pay based upon more volume on the shelf? However, when carbonated beverage consumption changed due to consumer health and wellness preferences, the Coca-Cola Company wanted to power growth in new products. Suddenly, there was a problem.

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As a result, the company was not able to achieve the right balance between efficiency and innovation. While PepsiCo aggressively built sales overlay systems across the bottlers and pushed for the adoption of new technologies to sense demand, Coca-Cola continued to focus inside-out with a myopic focus on supply.

The design of the PepsiCo supply chain system encouraged technology adoption outside-in while the design of the Coca-Cola supply chain system pushed from the inside-out. What does it say to you?

Origin of Supply Chain Management

Let us know. Stay Connected. Follow Lora on Twitter Tweets by lcecere. She is also the author of the enterprise software blog Supply Chain Shaman.


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The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter , published in December of As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage.