LinkedIn - The Art of Business Networking War
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The same Talent Board survey found that company LinkedIn Career Pages was the third most effective recruiting channel. So how can you make your page more attractive to potential candidates? The first thing is to make sure your company images profile picture and banner image match with your company brand and are of good quality. Also be sure to have the summary section filled out so candidates can know a little more about what your company does. Lastly, make sure whoever manages your company page is posting updates regularly.
People like to see active company pages. This page essentially acts as a job hub on LinkedIn that holds open positions in your company, but also combines the all important employer brand element. You can add videos, images, links, and updates to make your brand really stand out.
1. Start on your home page.
Do not underestimate the importance of employer branding. This one, like a career page, requires a budget. But, if done correctly, can provide a good return on investment. Sponsored updates are a great way to target and reach very specific segments of LinkedIn users. The key with sponsored updates is having great content to sponsor. If your company has career related videos, sharing those via sponsored updates can be a great strategy.
We recently have started to use videos with our sponsored updates and the CTRs click-through-rates and engagement rates are significantly higher on average than non-video content. Come progettare una strategia social di successo per il B2B? In che modo orientare al meglio i propri investimenti dando retta a un marketing che ha la vista lunga sui nuovi mercati di sviluppo?
Prima di tutto bisogna capire numeri e orientamenti. Da quel momento in poi …il nulla. I dati vengono da una recente ricerca di PwC che, in dettaglio, racconta come solo Facebook conti 13 milioni di accessi giornalieri unici, di cui 7,5 milioni da mobile con 7 nuove registrazioni al secondo.
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I social media, infatti, sono impegnativi, richiedono risorse dedicate e sempre aggiornate sulle continue evoluzioni tecnologiche delle piattaforme e delle persone che vivono ogni giorno questi social. Non solo: il circuito del si dice, si parla, si commenta, segue nuovi canali di relazione. Le strategie social sono proattive: si ascolta per reagire. Esistono delle metriche per questo, che fungono da Kpi.
Ma potremmo continuare: interessante per certe strategie social misurare il numero di features suggerite dagli utenti che saranno implementate, o il numero di informazioni che avete scoperto riguardo i vostri clienti e che, altrimenti, non avreste mai scoperto. If and when you reach your invitation limit, LinkedIn welcomes you to contact them to request an increase. Be aware that there is no guarantee that you'll get an increase and that they decide who will be given an increase on a case by case basis.
LinkedIn takes your acceptance ratio of invitations into account - meaning that if you're sending out a lot of invitations but very few are being accepted, the chances of you getting more are slim. Depending on your how your settings are set up under the Who can send you invitations area, some of the connection requests sent to you might end up blocked. Simply put, connection requests that don't fall under the preferences you've set, will be moved to the Blocked invitations page. If you're using LinkedIn to generate leads for your business or you want to grow your network, I recommend that you leave it set to everyone.
It's a good idea to go through these occasionally and clear the page.
To do this, go to the Pending invitations page, click the icon with the down arrow located near the top right corner and click on Blocked invitations. On this page you'll see a list of the connection requests that were blocked. For each connection request you'll see the personalized message if they sent one as well as the date they were blocked. From time to time, you may want to remove an existing connection. This may be because they're spammy or perhaps they're a competitor you're concerned about.
These Are The LinkedIn InMails That Get The Highest Response Rates
There are two ways to remove a LinkedIn connection. The first is by going to their profile and clicking the down arrow beside the Endorse button. A warning will come up letting you know what you'll lose when you remove this connection. There are a number of potential consequences of removing a connection such as:.
You can also remove a connection from the Connections page, located under My Network in the top navigation. Simply hover over the person you wish to remove and click Remove. Again you'll be given a warning page where you can finish the process or cancel. Go to the person's profile and tap on the three horizontal dots located in the top right hand corner. Your connection will NOT be notified that you've removed them as a connection and only you will be able to reinitiate the connection process, should you decide you wish to reconnect.
There may be times when you want to block or unblock another member on LinkedIn. You can block up to 50 people. This blocks not only all contact, but removes both of your ability to see each others profiles and updates. If you're connected, it'll also remove them as a connection with all of the effects of removing a connection such as losing any recommendations or endorsements. To block a LinkedIn member, go to their profile on your computer as of writing this, there is no way to block someone on your mobile device.
Click the down arrow beside the Send InMail or Endorse button. Now click on Block or report. This will open up a box where you can choose whether you want to block or report them. LinkedIn will now give you a list of what will happen after you block them. Click Agree to complete the block. Once unblocked, you can't block them again for 48 hours.
Strategie social per il B2B. Meglio investire su Facebook, Twitter o LinkedIn?
This action will also not reconnect you to them - you'll need to send them a new connection request if you want to connect again. As you get more connections, you'll start to get more notifications, such as when they publish a post on LinkedIn Publisher. If you don't want to be notified of their article updates, you can simply unsubscribe from them. To do this, go to the Notifications icon in the top black bar and hover over the notification you wish to unsubscribe from.
Click the X in the right corner of the notification box.